Issue #29 - Bitcoin bets, nuclear energy and A Listers on surf holidays
El Salvador is putting itself on the map faster than any marketing agency could. More bold moves.
Hola 👋
El Salvador could go down as the greatest country marketing ever.
Adopt worlds first digital currency as legal tender
Round up dangerous gangs converting country to the safest in the region
Build new financial city powered by a volcano
And add nuclear energy as a backup and power the C4 region
New Zealand had a country level project called “Think Big” where it built massive infrastructure for the country. But what Bukele is doing is next level. Feels like he has the attention of the world right now.
Thank you for reading. Have a great week.
Nicki & James
Week 32 Live:
The $1m Bitcoin Bet
This is either an awesome publicity stunt for his new book or hear me out.
Speculation: Balaji might have inside information on Govts or Public Companies hedging their reserves with bitcoin. If that is the case, we will know that public companies are doing this from the 1st April onwards as quarterly reports come out.
If the market was to see this buy from Fortune 500 companies then it could create a first mover advantage that others will need to act on. Creating a buying frenzy in a very short time with very high net worth companies.
I’m pretty sure confidence is gone in the US Govt and the Federal Reserve. And people will look for an exit, the fact they have started targeting banking on-ramps to bitcoin is a sign that this may have already started and they have tried to slow it down and the more they try, the less confidence people have.
We will soon see in less than 90 days.
Bold Energy Sovereignty with Nuclear
El Salvador is looking to become an energy power house through diversification.
Geothermal
Hydro
Nuclear
I’m not sure exactly sure how nuclear treaties work here but this is a very interesting development.
Celebrity Jonah Hill in Tunco for Surf
I don’t think Jonah is the first celerity to come and enjoy local beaches, but it’s interesting that El Salvador is now on the map for A Listers to add to their bucket list.
Enjoying what you just read? Why not tell a friend? It keeps us motivated.
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